Cannabis Market Intelligence
Data-driven insights, market analysis, and strategic intelligence for the cannabis industry. Stay ahead with Edgeworth's expert commentary on retail trends, consumer behavior, and market dynamics.
Featured Analysis
Cannabis Market Trends: Q4 2024 Retail Performance Analysis
Total legal cannabis sales reached $31.4 billion in the U.S. and C$499.7M in Canada for December 2024. Our analysis reveals key consumer behavior shifts, category performance trends, and strategic implications for 2025 growth.
Latest Insights
Regional Market Dynamics: How Location Impacts Cannabis Sales Performance
Urban centers show higher store density but lower per-store revenue due to saturation, while rural markets deliver better margins. New York leads emerging markets with $1.58M average sales per store, while mature markets like Colorado face declining growth.
Cannabis Edibles Market Forecast: Growth Projections for 2025
The global cannabis edibles market is projected to reach $14.8 billion in 2025, growing at 15.9% CAGR through 2034. The U.S. dominates with 86% market share, while confectionery products lead category growth driven by precise dosing and convenience.
The Rise of Premium Cannabis: Data-Driven Insights into Consumer Spending Patterns
Premium cannabis products outperform the broader market despite price compression. Top-shelf flower represents 36% of sales with only 24% of SKUs, while infused pre-rolls account for 44.4% of the $4.1B pre-roll market, commanding higher margins.
Promotional Effectiveness in Cannabis Retail: What Actually Drives Sales
Analysis of 10,000+ campaigns reveals BOGO offers consistently outperform percentage discounts, while loyalty programs show 110% higher spending per member. Every 1% discount increase reduces gross margin by 0.4%, making strategic promotion crucial for profitability.
Inventory Optimization: Using Real-Time Data to Reduce Stockouts
Cannabis retailers lose thousands monthly to stockouts. Real-time inventory analytics enable proactive reordering, ABC product categorization, and automated triggers. Proper sales velocity tracking (units sold ÷ days in stock) prevents phantom inventory and maximizes revenue.
Price Elasticity in Cannabis: How Pricing Changes Impact Demand
Cannabis prices fell 32% from 2021-2024, with Massachusetts dropping from $14.09 to $5.36 per gram. Flower shows high elasticity while edibles remain relatively inelastic. Medical users prioritize efficacy over price, while recreational consumers exhibit strong price sensitivity.
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